Results can be amplified by combining the myriad of opportunities available into a comprehensive online marketing strategy. Instead of viewing marketing tactics separately as search engine optimization, email marketing, and online public relations, they can be utilized to promote and support each other.
Developing an online marketing strategy means identifying and recommending tactics while educating stakeholders on why those tactics will yield results.
Not all marketing tactics can be adequately engaged by all organizations. An organization which does not value photo and video marketing should not be forced to take photos and shoot videos.
Though some online marketers will excel at link building, and others at search engine optimized copywriting, I prefer to focus on web analytics-based marketing decisions. These decisions work within messaging platforms, drive qualified traffic to a website, and guide website visitors to completing pre-defined actions that can be tracked as key performance indicators of online marketing success.
I have managed pay-per-click campaigns for a total of over $1 million yearly on Google, Yahoo, Microsoft, and several third tier PPC engines including development of ad copy, optimization of CPC, CTR, and CPA, and construction of landing pages. I have been responsible for website usability analysis, search engine optimization, social media promotion and profile development, as well as email marketing and reputation management. I have also conducted web analytics trainings and full website audits.